It 'sa jungle out there. They are all vying surrounded by the enemy the same prize. The enemy tries, to steal your business or better yet, make sure the path is not new business. These enemies are like any other real estate professionals, especially those who greet you with a smile at meetings and ask for business in disguise. They are waiting for you to get the company to become and then kill and overthrow.
These enemies thrive on competition. These guys are out ofget you and bring you well. But there's good news - by implementing a dynamic marketing program that you can beat your enemies with their own weapons! All you need is a solid marketing program, composed of about 10 weapons listed below Marketing (Part 2 and 3 of the list will appear in the next two editions of my newsletter).
Get a marketing calendar (a calendar of marketing is simply a document that shows the weapons of the marketing and when and how often are the listsimplemented) by the end of the year. Make sure your marketing calendar marketing lists of weapons, the action step (s) for each question, the date (s), if any will happen, and a place to record the results. You must include, as we soon learn that the work to keep weapons.
The 27 Marketing Weapons - Part 1:
1 Competitive Advantage: Verify the competitive advantage in its target market. Be professional, be attributed, and offeroutrageously good service. This is a good example of newspaper marketing weapon.
2 Having a list of potential clients: Do you have a prospect list is updated regularly and check daily.
3 Follow-Up: Believe it or not follow-up is a weapon of marketing, because 90% of the commercial real estate professionals, it stinks! The best way to ensure that the follow-up for you, your potential offers, deals in progress and under contract offers daily monitoring - to determine what action steps are needed to make aInterrupted block list, and then 1 hour of your time, if you do not leave and go for it. And do not forget all these things you people would do, you have promised. There are many other ways to create a follow-up of the system - call me if you want to explore.
Get a 800 # 4: This number is easy to get, and you only pay when someone calls you. You can use it to pre-recorded messages. This is a simple way for anyone to contact you, a way to get an agreement from Canada(E 'expensive to call in Canada and why some people do not), and gives you a very professional image.
5 Website and online presence: This is easy. Get a website and make it work for you. So you can send potential customers to your website for more information about you. And while you're there, a report to give away free in exchange for the inclusion of their name and email address.
Make a 6 CD audio interview: It 'cool. Go out and buy a digital recorder (I recommend the OlympusDS-2, $ 149.00, since you can download the recording directly to your computer and CDs from there), have a colleague in a recent telephone interview with you and the business. You have a list of questions prepared in advance, so there are no surprises. You can then create a CD from registration or prospects made it even better, post it online. This gives a taste of what it is all about. Make sure that the "advantages" to capture a customer gets when you are working with you.
Hosting a 7Breakfast: Send invitations to six of your favorite prospects and invite them all for breakfast. , Has not affected all together at the same time, promoting this as an opportunity to meet new people and make contacts - even call it a breakfast network! Before leaving, thanking also be given to each individual to come, something of value (a copy of your favorite book, a gift card for Starbucks, nothing). This is a great marketing tool for a monthly or quarterlyWeapon.
8 Postcards: Launch a campaign monthly. It takes 7-9 times for a prospect of seeing your name before you pick up the phone and call us. Remember, those businessmen who know how and confidence. This builds trust and makes the prospect feel that you know.
9 speak at conferences: For those who want to talk, this is a good way to quickly gain credibility. Just think think of times when attending a conference and hear people talking, does not automatically meansee him as an expert? Talk about subjects that you are comfortable with, so it's effortless.
10 The effective use of voice mail, leave clear, concise and timely voice mail messages. For example, if you have a room that you are marketing, the exact position and recall with interest, the prospect may have. Or, if you call to confirm, the State meeting. This eliminates guesswork and allows the recipient the opportunity to answer the question ifnot available when they call. Even when you leave your callback number, please do not mumble or speak slowly. Enter the number twice. And finally, note that leaving a clear message increases the chances of a recall.
11 Enter outrageously good customer service: providing outrageously good customer service will stand out and memorable. Why? Since most providers do not! Take the time to create a system for the "WOW" clients and do not forget to follow him. ThisWeapon Marketing is worth mega dollars. Jumping out of the way to go the extra mile. Winning is not just a client for life, but the references.
Testimonials 12 / Brag Book: You're probably wondering, who does? Exactly the point - you should. Create a brag book of testimonies, letters, descriptions of well done and also offers a list of bids is completed. I can tell you that some people have and most customers like to see, and is aView the feeling that he or she is working with a professional.
Publish a newsletter 13: It works, and I have proof! About consistently good in front of your target. Value added through the information would be of interest to readers. Send to a quarterly monthly, biweekly or even. For those who do not know how to do this, I'm having a free class coming up soon, and give you step-by-step process!
14 Teleseminars Host: This idea came to me last week.I realized how cool it would be for a teleseminar (a group under the direction of your call to a specific topic) to host. For example, an industrial space leasing 7 steps. Oh no, get in a bad situation - 5 Strategies for selection of sites.
15 They have a marketing calendar: this simply means the beginning of the paper, or at least on a monthly basis, to take steps all the marketing actions, the date (s) will be taken, and the desired result. This can be written in aCalendar, such as a spreadsheet or other event. The point is to plan and follow.
16 Post on bulletin boards, e-: Although I never made this particular weapon of marketing, it is my understanding, can be quite effective. Just Google in its market message boards and start answering questions. This will then do the "experts" (cf. n. 9). Prospects starting to participate in this type of information you want in return - IPromise.
17 Write a free report: more added value. Your customers will be eligible to receive a free report that was loaded with useful information. An example is "10 ways to profit from the purchase of your building right" or "7 Strategies for choosing the perfect location to detail." In the end, add a paragraph on the benefits of their use in supporting their needs. (Hint:. It's all about them)
18 Being an expert: It 'a breeze! Everyone wants to work with an expert.List 10 ways to become known as an expert in your niche and then start checking out everyone how you achieve it, and before you know it, will be the "expert!"
19 Ask: We so seldom at times reminds all that is needed to convey our needs - more business. Do not be shy or ashamed, because you ask for business customers. Ask and you shall receive. When asked about capturing the language, you write a screenplay or two ahead of time and we will succeed.
20 Prospect Letters: You have an arsenalprospecting letters that you send regularly. For example, if you find a friend has changed the job, send him a letter and offer to sit down and share your knowledge on some of his new territory. Or mail a letter to your prospect's most important centers of influence to seek advice. But remember, if you do not follow with a personal phone call, the letter will be less effective prospecting.
21 Word of Mouth: Learn to work in casual conversations, it is sufficientfinished working with key customers and now have space in the schedule for a few more. Indeed it is better to clarify that it is a dream client. Let your colleagues know that you would like additional activities and in return you will be careful to send business their way and, if you (get in the habit) can.
22 5 offer free advice: I mean, you call five prospects and provide them with a cup of coffee and talk about their current and future needs of real property, notStrings attached. Enter a hint or two towards the end and then walk away without asking for the economy. The key is to follow up, ask how it goes and oh by the way, may I help you? This works like magic.
23 Write a book: Nothing is faster than an expert to write a book, location - you will have instant celebrity status. If writing is not for you registered, and your assistant to transcribe and edit.
Joining a group 24 TIPS: participate in an existing group asLeTip (LeTip.com) or BNI (BNI.com) and be prepared to get more work. The format of these groups is the weekly breakfast meeting and share with each other money transfer options. Better yet, the most suitable for the transfer and sharing customers.
25 Serve on an Association Council: Volunteer your time, associations and organizations that apply to your specialty, for example, ICSC (International Council of Shopping Centers). Bid for the leadership of a committee or help other chair the committee.The work is not only a member of the board. This exposure is achieved, the commitment and know-how.
26 Create a list of resources: Make a list of valuable resources and share them with your prospects. The managers are so busy these days will not help you a welcome. It saves you hours of search time and thank you. It 's easier for companies has helped to give to someone in the past. In addition, it shows the resource-rich, always a plus.
27 FinallyBe professional: Moment, what you say you're going to do and do it with flying colors.
